| Direct Point Group |
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With over 13 years experience in the North American nonprofit sector successfully acquiring and cultivating
donors for our client’s causes across a wide mix of marketing channels, Direct Point Group has the
knowledge, resources and commitment to develop an innovative, diversified and fully integrated
fundraising program that will dramatically increase your revenue.
Fueled by passion and experience, Direct Point Group helps solve our clients’ most pressing challenges
day in and day out. From strategy to execution, our disciplined yet flexible approach starts
and ends with our clients. By listening hard and working harder, your goals become our goals. Your
success is our satisfaction. Ultimately, it's about helping clients serve those in need and it’s why our
clients sleep well at night.
What makes us unique?
donors for our client’s causes across a wide mix of marketing channels, Direct Point Group has the
knowledge, resources and commitment to develop an innovative, diversified and fully integrated
fundraising program that will dramatically increase your revenue.
Fueled by passion and experience, Direct Point Group helps solve our clients’ most pressing challenges
day in and day out. From strategy to execution, our disciplined yet flexible approach starts
and ends with our clients. By listening hard and working harder, your goals become our goals. Your
success is our satisfaction. Ultimately, it's about helping clients serve those in need and it’s why our
clients sleep well at night.
What makes us unique?
 | Our approach is flexible and in partnership. With deep industry experience, Direct Point Group | |
| has a disciplined, yet flexible approach to seek out new channels of growth for our clients. We bring a collaborative approach to problem-solving that inspires innovative and effective solutions. Our clients appreciate this approach since it means we are listening to their needs and exceeding their expectations time after time. |
| Our people are passionate and experienced. At Direct Point Group, we are personally committed | |
| to getting the job done regardless of the obstacles. Our team members draw from a broad and deep range of industry experience but it is their passion and dedication that garners extraordinary client loyalty. |
| Our expertise is more than a “direct mail shop.” We have significant and in-depth experience | |
| working most channels available to direct response fundraising marketers such as TV, radio, catalogues, mall solicitation, face-to-face canvassing, online, telemarketing and, of course, direct mail. |
| We think and act “growth.” It is our firm conviction and experience that our agency grows only if | |
| our clients grow. There is no other way to approach the art and craft of fundraising and agency account management. |
| Our strategies are donor focused. We bring Donor Relationship Management experience to | |
| significantly grow your cultivation programs. In particular, we focus on non profits’ key goals that impact lifetime value: |
- Acquiring donors with a high first gift amount
- Understanding which acquisition media typically delivers high LTDV
- Obtaining second gift within the first 6 months
- Increasing annual renewal rates
- Upgrading average gift levels
- Identifying, cultivating and analyzing middle donors behaviour
- Identifying and cultivating major donors (via direct response)
| We understand the need for, and value of, key messaging and Brand integration across all | |
| marketing channels to maximize long-term value through enhanced experiences, relationships and key messaging platforms. |
Our New Location: |
