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Direct Point Group specializes in fundraising and communication services to help medium and large
non-for-profit organizations. Our mission is to provide the NOT-FOR-PROFIT sector with valuable
consulting, creative and media services to help charities raise significant levels of revenue for their
organizational mission.
As a result of this significant experience, the Direct Point Group has the strategic oversight and hands-
on experience to become a market leader in orchestrating and integrating fundraising programs.
We are experts in:
Donor Acquisition
DRTV, radio, direct mail, postal walk, co-ops, print, online, alternate giving programs
Donor Cultivation
Active, low, middle, major, monthly, lapsed, pre-lapsing strategies
Donor Retention
2nd and 3rd gift strategies
Donor Analytics
Campaign level, annual file audits, special research requests
Integrated Marketing
Working with each channel to form a powerfully focused campaign
Major Donor
Moves management strategies, campaign and campaign toolbox development
Primary Services Include:
non-for-profit organizations. Our mission is to provide the NOT-FOR-PROFIT sector with valuable
consulting, creative and media services to help charities raise significant levels of revenue for their
organizational mission.
As a result of this significant experience, the Direct Point Group has the strategic oversight and hands-
on experience to become a market leader in orchestrating and integrating fundraising programs.
We are experts in:
Donor Acquisition
DRTV, radio, direct mail, postal walk, co-ops, print, online, alternate giving programs
Donor Cultivation
Active, low, middle, major, monthly, lapsed, pre-lapsing strategies
Donor Retention
2nd and 3rd gift strategies
Donor Analytics
Campaign level, annual file audits, special research requests
Integrated Marketing
Working with each channel to form a powerfully focused campaign
Major Donor
Moves management strategies, campaign and campaign toolbox development
Primary Services Include:
- Fundraising consultation and strategic planning
- Direct mail package design and copywriting
- Data preparation and analytics
- Print production and lettershop services
- Mailing list rental and management
- Media buying - print and broadcast
- Collateral materials development
- Telemarketing strategies
- Online integration
| How we can help you |
