What We Do

Direct Point Group has the strategic oversight and hands-on experience to become a market leader in orchestrating and integrating North American online and offline fundraising programs. We are experts in donor acquisition, cultivation, retention and analytics. We also understand how various fundraising channels blend together to form a successful campaign.

What makes us different?

We are more than a direct mail shop. We have significant and in-depth US and Canadian experience working in every marketing channel available to direct-response fundraising marketers such as TV, radio, catalogues, mall solicitation, face-to-face canvassing, online, telemarketing and, of course, direct mail.

We think and act growth. It is our firm conviction and experience that our agency grows only if our clients grow. There is no other way to approach the art and craft of fundraising and agency account management.

Although we have experience acquiring and cultivating lower-end donors, we have a well crafted approach to help our clients acquire higher value donors and bond them to the cause.

We bring strategic donor-relationship experience to significantly grow your cultivation programs. In particular, we focus on key nonprofit goals that impact lifetime value:

  • Acquire donors with a high first-gift amount
  • Understand which acquisition media typically delivers high LTDV
  • Increase annual renewal rates
  • Upgrade average gift levels
  • Identify, cultivate and analyze middle donor's behavior


Please contact us to discuss the best approach for your project needs.

Pakistan Flood Relief Spot

This television spot was produced within hours of launching an urgent appeal for funds to help families affected by the Pakistan Flood. Spots were transmitted to 100% English and French TV media outlets.