Who We Are

Direct Point Group’s success in acquiring and cultivating donors is a result of our knowledge, resources and commitment. Our passion is to create innovative, diversified and fully integrated fundraising programs.

We work with experienced professionals in fundraising, direct marketing, interactive marketing, and brand building and deployment. Team members are hand-picked for each client based on relevant experience and demonstrated competence.

With disciplined methods for unlocking each medium, for every organization we partner with, our team’s experience is all encompassing.

Our sole mission is to help non-profit organizations grow.

We love what we do and our clients do too.

Duke Smith, President

Duke Smith


Duke founded Direct Point Group in 2007 following more than 13 years of strategic marketing leadership and senior guidance as Vice-President and Director of Russ Reid Company’s Canadian office.

Before moving to Canada in 1999, Duke’s fundraising work was central to several non-profit organizations in the U.S. including American Heart Association, United Cerebral Palsy, Children’s Cancer Foundation, American Red Cross, Special Olympics of California and Veterans of Foreign Wars.

Prior to joining RRC, Duke spent 14 years providing consumer and business-to-business advertising expertise to clients in the for-profit sector.

Chris Thomas, Vice President

Chris Thomas

Vice President

Chris joins Direct Point Group with more than 18 years of fundraising and communications experience with some of Canada’s most notable not-for-profits. His expertise covers a wide range, including brand management and development, donor cultivation and recruitment, major gift and legacy programs and new product development.

Prior to joining DPG, Chris served as Vice-President, Fundraising and Communications for CARE Canada where he was responsible for developing and managing brand and generating private-sector revenue (approx. $10 million annually). Before CARE, Chris spent 14 years providing senior-fundraising communications leadership to such organizations as World Vision Canada, Leukemia Research Fund of Canada, Toronto Rehabilitation Hospital and the Metropolitan Toronto Zoo.

Katy Smith, Vice President of Operations

Katy Smith

Vice President of Operations

Katy brings a wealth of marketing and advertising experience, having served clients at large advertising agencies in the Los Angeles area including Oglilvy & Mather and AdMarketing Century City. Katy’s comprehensive knowledge encompasses many unique aspects of the marketing and advertising industry.

Nam Pinto, Sr. Account Manager

Nam Pinto

Sr. Account Manager

Nam comes to Direct Point Group following 14 years of providing valuable direct-response strategies and leadership to clients in the financial and communications industries. Most recently, Nam was Client Service Director and Senior Marketing Manager for several large agencies, guiding them with her detailed understanding of direct mail and its overall contribution to bottom-line results.

Tyrone Fonseca, Creative Director

Tyrone Fonseca

Creative Director

Tyrone has been working with Direct Point Group since the formation of the company in 2007. With 20 years of graphic design and senior-level art direction, Tyrone provides DPG clients with substantial experience across several facets of marketing and communications, including direct response, trade, corporate and consumer fields.

Tyrone works on all DPG client-related projects including direct mail development, email and rich media online creative and execution, web-site design, gift catalog print and website design, P.O.P. displays and signage, space advertising, brand identity systems, and other direct marketing programs.

Jordan Hay - Creative Writer - Photographer

Jordan J. Hay

Writer / Photographer / Videographer

Jordan serves as a creative specialist to Direct Point Group and holds a Bachelor of Journalism from Ryerson University. He applies his knowledge of communication to a variety of mediums and audiences, including writing and photographing for newspapers, magazines, corporate for-profit publications and non-profit organizations. Jordan's been published in the Jerusalem Post and the Globe and Mail.

Jessica Ennis - Account Coordinator

Jessica Ennis

Account Coordinator

Jessica lends several years of client service and not-for-profit experience to Direct Point Group after serving as Account Coordinator at Aimia Inc. In addition to Aimia, Jessica gained her unique knowledge of the marketing industry and strong desire to assist goal-oriented clients while working with not-for-profit organizations Citizens for Clean Air, the Oakville Hospital Foundation and the Canadian Cancer Society.

Direct Point Group on Location

Jordan On A Truck

DPG’s writer and photographer, Jordan J. Hay, films families in Haitian relocation camps on location near Port-au-Prince, Haiti.

Jordan Hay in Haiti

DPG’s crack-writer and photographer, Jordan J. Hay, films families in Haitian relocation camps on location near Port-au-Prince, Haiti.