Direct Point Group is a direct-response advertising specialist. For the past 18 years we've successfully served many of North America's preeminent non-profit organizations through strategically crafted and creative direct-response campaigns.

Our expertise connects our clients with their target audience. Our experience extends across multiple channels including direct mail, online, television, radio, events, promotions and gift-giving catalogs throughout the U.S. and Canada. We approach every project according to our client’s specific needs, allowing us to tailor a detailed and creative strategy.

At Direct Point Group, we understand that our agency grows only if our clients grow – that success is shared. There is simply no other way to approach the art of fundraising.


Featured...

"Save the Children Gift Catalog"

#

For a fifth consecutive year, Save the Children U.S. has awarded Direct Point Group the privilege of creating the organization’s annual gift catalog.

Preparation begins a full year before the catalog’s release with on-location, photo-resource gathering followed by a meticulous creative design process.

With each new holiday version, DPG has improved response rates and revenue. The success of our methods and final products has led Save the Children to launch a year-round version to provide life-changing gifts for all occasions.

Latest News & Updates

Filming on Location with ChildFund International.

After an extensive search, ChildFund International USA selected DPG to creative, film and produce a new slate of child sponsorship DRTV commercials. DPG’s Duke Smith, Jordan Hay and our hand-selected production crew recently completed a very successful filming expedition throughout Guatemala’s central highlands.

Catalogues galore thanks to Center for Addiction and Mental Health.

DPG is the agency of record for the Gifts of Light holiday catalogue – a unique way for CAMH supporters to give meaningful gifts to friends and loved ones while providing real solutions for individuals and families struggling with mental illness.

Creating alternate giving catalogues is a large part of the portfolio to help our clients significantly increase revenue during the already crowded holiday timeframe. We are thrilled to work with our good friends at CAMH!

DPG to achieve growth for CNIB.

We’re proud to announce our partnership with the Canadian National Institute for the Blind in the development of their mid- to high-value donor cultivation program.  Tasked with increasing revenue from priority donor segments primarily through the direct mail channel, CNIB selected DPG based on our many years of proven expertise, strategy and creative excellence across the charitable sector.

With Red Cross in Mali to support Mothers and Newborn Child Health.

As part of our ongoing work with the Canadian Red Cross, DPG’s Duke Smith and Jordan Hay spent two weeks filming stories of families receiving critical assistance from Red Cross health workers in several remote villages throughout east Africa’s Republic of Mali.